Description
In this career option, students learn the basics of technology and web design. This course focuses on the ways in which traditional marketing strategies can be applied to the digital world. Students will learn to develop and implement markteting strategies utilitzing mobile technology, social media, and search engine optimization (SEO). This course is unlike a traditional classroom setting because assignments are available online and through self-paced video training as well as individual and group projects completed in and out of the classroom. Students post their work to their own Google Site to create an online portfolio.
Financial Aid Eligible: Yes, for those who qualify.
Student Organization: BPA – Business Professionals of America
Tuition, Fees and Cost of Living:
Available to view on the Financial Aid & Tuition page
Helpful Attributes and Abilities:
- Reading, language and math skills at the 8th grade level or above
- Strong interpersonal skills
- Good oral and written communication skills
- Positive attitude
- Dependability
Career Opportunities May Include: Digital Marketing Specialist, Social Media Manager, Creative Services Designer, Multimedia Specialist, Marketing Assistant, Online Producer, Publications Designer
Certifications/Credentials: Students are eligible to test for the following certification: MS Word, Excel, PowerPoint, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, WorkKeys and ODCTE Fundamentals of Tech.
Accreditations: NWTC is accredited by the Oklahoma State Department of Education and the Oklahoma Department of Career and Technology Education.
Cluster: Marketing
CIP Code: 09.0702 – Digital Communication and Media/Multimedia
SOC Code: 27-3099.00 – Media and Communication Workers, All Others
Alva Instructor: Pam Malone
For Gainful Employment information – Information about Gainful Employment including related occupations, program costs and length, on-time completion/graduation rates, job placement rates, and median loan debt is available at http://www.nwtech.edu/gainful-employment/.