Description
The students enrolled in the Digital Marketing Specialist career major will gain skills needed for development, production and implementation of digital marketing delivery methods. Students learn through classroom projects and/or working with one of our business/community partners. All training is aligned to real-world experience, so students are ready for the workforce.
Students will learn fundamental marketing concepts; product, place, price, and promotion. Students also learn how to leverage social media techniqes and digital tools, such as Adobe PhotoShop, Illustrator and Premiere Pro to create content. Each student has the opportunity to build a digital and printed portfolio.
Financial Aid Eligible: Yes, for those who qualify.
Student Organization: BPA – Business Professionals of America
Tuition, Fees and Cost of Living:
Available to view on the Financial Aid & Tuition page
Salary Average in NW Oklahoma: $57,990
Helpful Attributes and Abilities:
- Reading, language and math skills at the 8th grade level or above
- Strong interpersonal skills
- Good oral and written communication skills
- Positive attitude
- Dependability
Career Opportunities:
- Marketing Communications
- Marketing Manager
- Public Relations Manager
- Advertising & Promotions Manager
- Digital Marketing Manager
Certifications/Credentials:
- Adobe Photoshop
- Adobe Illustrator
- Digital Literacy – Levels I, II, & III
- ACT WorkKeys National Career Readiness Certificate
Accreditations: NWTC is accredited by the Oklahoma State Department of Education and the Oklahoma Department of Career and Technology Education.
Cluster: Marketing
CIP Code: 09.0702 – Digital Communication and Media/Multimedia
SOC Code: 27-3099.00 – Media and Communication Workers, All Others
Fairview Instructor: Amy McClure, M Ed.
Marketing, Video, and Business Facebook Page: www.facebook.com/nwtcfvmarketingandvideo
For Gainful Employment information – Information about Gainful Employment including related occupations, program costs and length, on-time completion/graduation rates, job placement rates, and median loan debt is available at http://www.nwtech.edu/gainful-employment/.