Description
This course focuses on the ways in which traditional marketing strategies can be applied to the digital world. Students will learn to develop and implement marketing strategies utilizing mobile technology, social media, and search engine optimization (SEO).
Financial Aid Eligible: No.
Student Organization: BPA – Business Professionals of America
Tuition, Fees and Cost of Living:
Available to view on the Financial Aid & Tuition page
Helpful Attributes and Abilities:
- Reading, language and math skills at the 8th grade level or above
- Strong interpersonal skills
- Good oral and written communication skills
- Positive attitude
- Dependability
Career Opportunities May Include: Digital Marketing Specialist, Video Production Assistant, Videographer, Graphic Designer, Creative Services Specialist, Multimedia Specialist, Marketing Assistant
Certifications/Credentials: Students are eligible to test for the following certifications: Adobe Photoshop, Adobe Illustrator, Adobe Premiere, WorkKeys and various certification through Brainbench and the Oklahoma Department of Career and Technology Education.
Accreditations: NWTC is accredited by the Oklahoma State Department of Education and the Oklahoma Department of Career and Technology Education.
Cluster: Marketing
CIP Code: 09.0702 – Digital Communication and Media/Multimedia
SOC Code: 27-3099.00 – Media and Communication Workers, All Other
Fairview Instructor: Amy McClure
For Gainful Employment information – Information about Gainful Employment including related occupations, program costs and length, on-time completion/graduation rates, job placement rates, and median loan debt is available at http://www.nwtech.edu/gainful-employment/.