Digital Marketing Specialist – Alva Campus


Description

In this career option, students learn the basics of technology and web design. This course focuses on the ways in which traditional marketing strategies can be applied to the digital world. Students will learn to develop and implement markteting strategies utilitzing mobile technology, social media, and search engine optimization (SEO). This course is unlike a traditional classroom setting because assignments are available online and through self-paced video training as well as individual and group projects completed in and out of the classroom.  Students post their work to their own Google Site to create an online portfolio.

Financial Aid Eligible: Yes, for those who qualify.

Student Organization: BPA – Business Professionals of America

Tuition, Fees and Cost of Living:
Available to view on the Financial Aid & Tuition page

Helpful Attributes and Abilities:

  • Reading, language and math skills at the 8th grade level or above
  • Strong interpersonal skills
  • Good oral and written communication skills
  • Positive attitude
  • Dependability

Career Opportunities May Include: Digital Marketing Specialist, Social Media Manager, Creative Services Designer, Multimedia Specialist, Marketing Assistant, Online Producer, Publications Designer

Certifications/Credentials: Students are eligible to test for the following certification: MS Word, Excel, PowerPoint, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, WorkKeys and ODCTE Fundamentals of Tech.

Accreditations: NWTC is accredited by the Oklahoma State Department of Education and the Oklahoma Department of Career and Technology Education.

Cluster: Marketing

CIP Code: 09.0702 – Digital Communication and Media/Multimedia

SOC Code: 27-3099.00 – Media and Communication Workers, All Others

Alva InstructorPam Malone

For Gainful Employment information – Information about Gainful Employment including related occupations, program costs and length, on-time completion/graduation rates, job placement rates, and median loan debt is available at http://www.nwtech.edu/gainful-employment/.

Who Can Attend:
Juniors, Seniors, and Adults

Schedules Available:

8:05 – 11:05 am
12:35 – 3:35 pm

Full-time adult students attend both session.

Career Option Courses:

Course TitleHours
Fundamentals of Technology*120
Multimedia & Image Management Techniques*120
Advertising Strategies120
Marketing Fundamentals120
Digital Marketing120
Marketing Research120
Fundamentals of Web Design120
Career Capstone120
Total Hours960

*High school students may use this career option to fulfill computer credits needed for graduation.